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Course Outline
Block 1: Basics of platforms, social media landscape, How to create communication for social media
1. Landscape Social Media in Poland - current statistics, platform overview
2. Key Digital Trends including Social Media - what is currently key when it comes to building a brand's presence in social media,
3. Facebook - general information about the platform, overview of tools and formats - adapted to the specificity of the platform
4. Instagram - general information about the platform, overview of tools and formats - tailored to the specificity of the platform
5. LinkedIN - general information about the platform, overview of tools and formats - tailored to the specificity of the platform
6. YouTube - general information about the platform, overview of tools and formats - tailored to the specificity of the platform
7. How do we consume content on social media? What content attracts our attention?
8. How to create a brand strategy and start operating on social media?
9. How to create content for social media platforms?
Block 2: Goals of activities in social media
1. Objectives of activities in social media - which platform serves which purpose.
2. Overview of advertising models and advertising formats.
3. Creating and optimizing advertising campaigns (Facebook, Instagram, LinkedIN)
4. YouTube Ads - overview of possibilities, tips on how to operate.
5. Tools supporting activities in social media - an overview
6. KPIs and measuring activities in social media - how to set KPIs, what to analyze, how to measure.
The material will be enriched with a practical exercise related to the advertising panel Facebooka.
Requirements
Recipients
- people interested in running professional fan pages;
- Social Media enthusiasts;
- for everyone who wants to get the most out of Facebookai LinkedIn :)
- for people who need to build a team Social Media in the company;
7 Hours
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €2280 online delivery, based on a group of 2 delegates, €720 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
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She was able to answer everyones questions easily...Clearly indication of her expertise.
