Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Introduction to LangGraph for Marketing Automation
- Overview of LangGraph concepts and nodes
- Graph-based orchestration for content workflows
- Examples in email automation
Designing Conditional Content Flows
- Branching logic in email campaigns
- Personalization strategies with dynamic content
- Decision trees for customer journeys
Integrating LLMs for Content Generation
- Prompt design and chaining for multi-step content generation
- Handling outputs and structured content
- Automating copy for newsletters, product updates, and campaigns
State Management and Context Handling
- Tracking recipient interactions and engagement
- Short-term vs. persistent memory in workflows
- Context passing between nodes for consistency
APIs and External Integrations
- Email platform integration (e.g., SMTP, SendGrid, HubSpot)
- CRM and marketing database connectivity
- Tool calling and external data fetching
Evaluation, Monitoring, and Optimization
- Measuring open rates, click-through, and engagement
- Debugging workflow paths and branching outcomes
- Iterative optimization of personalization strategies
Packaging and Deployment of Workflows
- Version control and workflow management
- Scheduling and automation triggers
- Operational best practices and handoff to production teams
Summary and Next Steps
Requirements
- Basic programming knowledge in Python
- Experience with content automation or marketing workflows
- Familiarity with email automation platforms or APIs
Audience
- Marketers
- Content strategists
- Automation developers
14 Hours
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €4560 online delivery, based on a group of 2 delegates, €1440 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
Contact us for an exact quote and to hear our latest promotions
Public Training
Please see our public courses
