Course Outline
Introduction to AI in Public Communication
- Where ChatGPT fits into external communications workflows
- Capabilities and boundaries when crafting public-facing messages
- Responsible and ethical communication using AI tools
Drafting Public Notices and Announcements
- Prompting ChatGPT for policy updates, alerts, and formal statements
- Generating different versions for various platforms (web, print, social)
- Ensuring factual accuracy and approval-readiness
Social Media Messaging with ChatGPT
- Creating concise and platform-appropriate posts (X, LinkedIn, Facebook)
- Adjusting tone and voice for audience alignment
- Generating campaigns with hashtags, calls to action, and timing cues
Multilingual Content and Translation Support
- Using ChatGPT for fast, accurate message translation
- Adapting cultural tone and structure in citizen-facing content
- Validating translated content for readability and accessibility
Templates and Reusable Prompts
- Creating reusable content structures (FAQ responses, updates)
- Embedding tone/style guidance in prompts
- Using examples to train ChatGPT’s output structure
Managing Tone, Readability, and Accessibility
- Using plain language principles in all outputs
- Prompting for tone: informative, empathetic, reassuring, etc.
- Reviewing output against accessibility and inclusion checklists
Summary and Next Steps
Requirements
- An understanding of public communication workflows or external stakeholder messaging
- No prior experience with AI or ChatGPT is required
Audience
- Communications officers
- Outreach coordinators
- PR teams
Delivery Options
Private Group Training
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- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €2280 online delivery, based on a group of 2 delegates, €720 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
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Public Training
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Testimonials (2)
I really liked how informed the trainer was - he had an answer to every question; I also liked how many topics we managed to cover in 1 day! It was really insightful and nice
Kalina Petrova
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