Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Course Outline
Introduction to AI in Public Communication
- Where ChatGPT fits into external communications workflows
- Capabilities and boundaries when crafting public-facing messages
- Responsible and ethical communication using AI tools
Drafting Public Notices and Announcements
- Prompting ChatGPT for policy updates, alerts, and formal statements
- Generating different versions for various platforms (web, print, social)
- Ensuring factual accuracy and approval-readiness
Social Media Messaging with ChatGPT
- Creating concise and platform-appropriate posts (X, LinkedIn, Facebook)
- Adjusting tone and voice for audience alignment
- Generating campaigns with hashtags, calls to action, and timing cues
Multilingual Content and Translation Support
- Using ChatGPT for fast, accurate message translation
- Adapting cultural tone and structure in citizen-facing content
- Validating translated content for readability and accessibility
Templates and Reusable Prompts
- Creating reusable content structures (FAQ responses, updates)
- Embedding tone/style guidance in prompts
- Using examples to train ChatGPT’s output structure
Managing Tone, Readability, and Accessibility
- Using plain language principles in all outputs
- Prompting for tone: informative, empathetic, reassuring, etc.
- Reviewing output against accessibility and inclusion checklists
Summary and Next Steps
Requirements
- An understanding of public communication workflows or external stakeholder messaging
- No prior experience with AI or ChatGPT is required
Audience
- Communications officers
- Outreach coordinators
- PR teams
7 Hours
Delivery Options
Private Group Training
Our identity is rooted in delivering exactly what our clients need.
- Pre-course call with your trainer
- Customisation of the learning experience to achieve your goals -
- Bespoke outlines
- Practical hands-on exercises containing data / scenarios recognisable to the learners
- Training scheduled on a date of your choice
- Delivered online, onsite/classroom or hybrid by experts sharing real world experience
Private Group Prices RRP from €2280 online delivery, based on a group of 2 delegates, €720 per additional delegate (excludes any certification / exam costs). We recommend a maximum group size of 12 for most learning events.
Contact us for an exact quote and to hear our latest promotions
Public Training
Please see our public courses
Testimonials (1)
Practical examples in Insurance